Dating Apps
You built the platform that helps people meet. We help them feel more confident about how they show up on it.
Help Your Members Feel Better About Showing Up
DSC for Men helps men with the part of dating that starts before the conversation and continues after the match: their photos, personal style, wardrobe and how they show up when it's time to meet someone in person.
We're not interested in turning every man into a fashion guy.
We're interested in the man who opens your app and suddenly realizes he hasn't taken a good picture of himself in three years, doesn't know what to wear in his photos or gets the date and thinks, Now what am I supposed to wear?
He Opens Your App and Realizes...
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I DON'T HAVE GOOD PICTURES.
His best photo might be three years old.
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I DON'T KNOW WHAT TO WEAR.
For his profile photos or the actual date.
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DOES THIS PROFILE LOOK LIKE ME?
He's suddenly seeing himself through someone else's eyes.
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I GOT THE DATE. NOW WHAT?
The app did its job. Now he has to show up.
The Need Is Already There
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of U.S. adults ages 30–49 have used an online dating site or app.
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of online dating users say their main reason for using online dating is finding an exclusive romantic partner.
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of people who have used online dating have had a committed relationship with someone they met online.
Getting On the App is Only the Beginning
They still have to choose their photos. Decide what to wear. Put themselves out there. And eventually, meet someone in person.
That's where the online experience becomes a real-world experience.
THE PART TECHNOLOGY CAN'T DO
Confidence Is Part of the User Experience.
A dating app can build great matching technology.
But technology can't choose the shirt hanging in someone's closet.
It can't replace the photo from six years ago. It can't tell someone who hasn't dated since their divorce that they don't need to reinvent themselves before they start again.
And it can't answer the question: “Am I presenting myself the right way?”
DSC for Men creates resources for that moment.
Not by telling someone to become someone else, but by helping them put forward a version of themselves they recognize and feel good about.
Resources Your Members Can Actually Use
A partnership doesn't have to mean adding another complicated feature to your platform.
DSC for Men can create useful content and resources that you distribute directly to your members.
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BETTER DATING PROFILE PHOTOS
How to choose photos that are current, natural and actually look like you.
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WHAT TO WEAR IN YOUR PHOTOS
Help choosing clothes that photograph well without making the pictures feel staged.
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FIRST DATE STYLE
What to wear for coffee, drinks, dinner or wherever the first meeting happens.
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GETTING BACK OUT THERE
Resources for men returning to dating after divorce or a long relationship.
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LIVE WORKSHOPS & Q&As
Bring me directly to your members for conversations around photos, wardrobe and showing up.
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MEMBER CONTENT
Articles, videos, newsletters and educational series created specifically for your audience.
From Match to Meeting
That's where the digital experience becomes very real. And the person walking through the door should feel like the same person his match has been getting to know online. DSC for Men helps bridge the gap between the profile and the person who walks through the door.
Let's Build Something Your Members Will Actually Use.
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MEMBER RESOURCES
Give your members access to DSC-created resources around dating photos, personal style and getting ready to meet.
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LIVE WORKSHOPS
Virtual sessions and Q&As with Elena around dating photos, wardrobe, first dates and getting back out there.
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CONTENT PARTNERSHIPS
Articles, videos, newsletters and educational series created for your members.
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ONE-ON-ONE SUPPORT
Give members somewhere to go when they want personal help with their photos, wardrobe or upcoming date.